Once you begin to play around in Google Analytics, you’ll soon realize there’s a lot of information to take in. Some of it kinda confusing to very confusing. So what should we, the average blogger, keep tabs on? What data will show us what is working and what is not working on our blog? Where can we compare our blog’s new visitors stats to our returning visitors stats?
Before I get started, let me say up front that I am not an expert at Google Analytics. I’m just someone who has been doing a lot of research on it in order to make sense of it for my own blogging needs. And those needs are the following:
1.To see how many new visitors are coming to my blog
2.To see how many returning visitors are coming to my blog
3.How long visitors stay on my blog along with how deep (how many pages) they go?
4.Which pages of my blog has the most traffic
5.Where are people entering and leaving my blog
These five are a good starting point for now. As time passes, I’m sure there will be more areas related to my blog’s traffic I will want to learn more about. But for now, these five will work.
So if you are ready, go ahead and login to your Google Analytics account (you can learn how to do this in part one of this series) and let’s get started!







